CASE STUDY

Storytelling the Future of Work

Microsoft • 2019

Microsoft has driven tech innovation ranging from operating system software to enterprise cloud services.

Heading into FY20, Microsoft partnered with Manhattan Strategies to develop a master narrative that storytells the company’s commanding vision on the future of work. Over a 12-week period, Manhattan Strategies developed and refined message testing and produced a story and keynote presentation for the company on the future of work.

The keynote debuted for a Seattle audience featuring the c-suites of Staples and Microsoft, including Microsoft CEO Satya Nadella.

Microsoft has driven tech innovation ranging from operating system software to enterprise cloud services.

Heading into FY20, Microsoft partnered with Manhattan Strategies to develop a master narrative that storytells the company’s commanding vision on the future of work. Over a 12-week period, Manhattan Strategies developed and refined message testing and produced a story and keynote presentation for the company on the future of work.

The keynote debuted for a Seattle audience featuring the c-suites of Staples and Microsoft, including Microsoft CEO Satya Nadella.

Microsoft has driven tech innovation ranging from operating system software to enterprise cloud services.

Heading into FY20, Microsoft partnered with Manhattan Strategies to develop a master narrative that storytells the company’s commanding vision on the future of work. Over a 12-week period, Manhattan Strategies developed and refined message testing and produced a story and keynote presentation for the company on the future of work.

The keynote debuted for a Seattle audience featuring the c-suites of Staples and Microsoft, including Microsoft CEO Satya Nadella.

Microsoft has driven tech innovation ranging from operating system software to enterprise cloud services.

Heading into FY20, Microsoft partnered with Manhattan Strategies to develop a master narrative that storytells the company’s commanding vision on the future of work. Over a 12-week period, Manhattan Strategies developed and refined message testing and produced a story and keynote presentation for the company on the future of work.

The keynote debuted for a Seattle audience featuring the c-suites of Staples and Microsoft, including Microsoft CEO Satya Nadella.