Transforming Community LeadershipTransforming Community Leadership

Case Study

Transforming Community Leadership

Case Study

Steven Raga for Queens

Political Campaign


New York's Assembly District 30 is home to over 120,000 proud New Yorkers. Located in Queens, AD 30 is one of the most diverse and vibrant communities in the country.

In any community, elected leadership should reflect the values and perspective of its constituents – and AD 30 is no different. That's why community advocate Steven Raga stepped up: to reach voters on kitchen table issues like universal healthcare, fighting against housing discrimination and workers’ rights.

To scale its access to the community and supporters, Raga for Assembly partnered with Manhattan Strategies.

Manhattan Strategies assessed, recommended, designed and developed a mobile-first campaign website for Raga for Assembly. The campaign's message materialized in a digital hub that served as a home for potential volunteers to join the campaign, advance donations and review the latest news. In such a diverse district, it was critical that the website also include multi-language optionality.

Raga for Assembly won New York State's June Primary and General Election to represent Assembly District 30.

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