Leveraging LinkedIn to Drive Thought Leadership Focused on AI Hardware & Software

GOAL‍

• Build trust among channel partners, customers, employees, analysts and media.
• Complement internal communications, analyst relations and earned media strategies
• Demonstrate global presence across emerging and mature markets
• Maximize authenticity with high level of executive investment‍

‍Solution

Deploy B2B digital comms strategy that includes short-form moments, community engagement, longform articles and audience growth program.

• 47% increase in audience size YoY
• 112 pp increase in average engagement per post YoY
• 46% total reach in the past 12 months