Increasing Reach by 3x for Fortune 100 Tech ExecutiveIncreasing Reach by 3x for Fortune 100 Tech Executive

Case Study

Increasing Reach by 3x for Fortune 100 Tech Executive

Fortune 100 Executive – LinkedIn Top Voice

Case Study

Executive LinkedIn Program

Technology

2025

Leveraging LinkedIn to Drive Thought Leadership Focused on AI Hardware & Software

GOAL

  • Build trust among channel partners, customers, employees, analysts and media.
  • Complement internal communications, analyst relations and earned media strategies
  • Demonstrate global presence across emerging and mature markets
  • Maximize authenticity with high level of executive investment

Solution

Deploy B2B digital comms strategy that includes short-form moments, community engagement, longform articles and audience growth program.

  • 47% increase in audience size YoY
  • 112 pp increase in average engagement per post YoY
  • 46% total reach in the past 12 months
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