Leveraging LinkedIn to Drive Thought Leadership Focused on AI Hardware & Software
GOAL
- Build trust among channel partners, customers, employees, analysts and media.
- Complement internal communications, analyst relations and earned media strategies
- Demonstrate global presence across emerging and mature markets
- Maximize authenticity with high level of executive investment
Solution
Deploy B2B digital comms strategy that includes short-form moments, community engagement, longform articles and audience growth program.
- 47% increase in audience size YoY
- 112 pp increase in average engagement per post YoY
- 46% total reach in the past 12 months