Insights on Executive LinkedIn, Strategic Communications & Visual Storytelling

2 min read

Measuring Rainmaking 2.0: New LinkedIn KPIs for Building a Book of Business

Max Levine Murray
|
June 9, 2025

Here’s how to leverage two cutting-edge LinkedIn KPIs (Engage-per-Post (EPP) and Cost-per-Influenced-Matter (CPIM)) to directly link your digital activity with real revenue.

A blue background with a screenshot of a LinkedIn KPI dashboard showing engagement dataA blue background with a screenshot of a LinkedIn KPI dashboard showing engagement data
2 min read

From CLE to Carousel: Repurposing Webinars for 3× More Leads

Max Levine Murray
|
June 8, 2025

Here's a proven method for breathing new life into your webinar content: transforming key slides into engaging LinkedIn carousels to triple your legal service lead flow without creating new content.

A phone showing LinkedIn with a stylized carousel of postsA phone showing LinkedIn with a stylized carousel of posts
2 min read

Thought Leadership Ads for Lawyers: Ethics-Compliant Promotion

Max Levine Murray
|
June 7, 2025

Law firms navigating the complexities of advertising ethics finally have a powerful and compliant tool at their disposal: LinkedIn’s Thought Leadership Ads. These innovative ads allow law-firm partners to amplify expert-driven content while staying firmly within Rule 7.1 compliance boundaries.

Balances scales of the law on the left, with multiple phone screens on the right showing LinkedIn.Balances scales of the law on the left, with multiple phone screens on the right showing LinkedIn.
2 min read

What Makes LinkedIn Posts Stand Out in the Land of Legal Leaders?

Max Levine Murray
|
June 6, 2025

According to a survey highlighted by the National Law Review, 57% of in-house counsels find LinkedIn to be a valuable content source for business-related information.

Woman lying in bed looking at her phoneWoman lying in bed looking at her phone
2 min read

From Case Law to Case Feed: Turning Litigation Wins into LinkedIn Authority

Max Levine Murray
|
June 5, 2025

Transforming courtroom successes into LinkedIn authority is a strategic move every litigator should master. Here's how.

A man with crossed arms behind a cellphone with the justice scales on it.A man with crossed arms behind a cellphone with the justice scales on it.

What is GEO? An In-Depth Explanation of Generative Engine Optimization

Jackie Nguyen
|
June 4, 2025

So, you want to learn more about generative engine optimization (GEO), and you already get the gist. You’ve come to the right place, this is a thorough explanation of what GEO is, how it functions and what you can do to optimize for GEO.

Blue background with concentric circles surrounding the word "GEO"Blue background with concentric circles surrounding the word "GEO"
4 min read

How GEO Improves Content Visibility in AI-Powered Search

Serena Tolar
|
June 3, 2025

As artificial intelligence continues to revolutionize the digital landscape, traditional SEO methods are evolving into Generative Engine Optimization (GEO).

Blue background with a search icon connected to anonymous contentBlue background with a search icon connected to anonymous content
3 min read

What is GEO? A Simple Explanation of Generative Engine Optimization

Serena Tolar
|
June 2, 2025

GEO strategy represents a shift towards optimizing content that generative AI models select and use directly in their answers to significantly influence digital visibility in an AI-driven landscape.

A search bar with the words "What is GEO" inside, with a blue background and 4 icons for AI platforms.A search bar with the words "What is GEO" inside, with a blue background and 4 icons for AI platforms.
3 min read

Deepfake & Misinformation Rapid Response Framework for Enterprise Communications Teams

Alice Luu
|
May 29, 2025

Detect, triage and neutralize synthetic content threats, complete with actionable frameworks and a 30-day implementation plan.

Illustration of a glitching deepfake video flagged as fake, symbolizing corporate misinformation responseIllustration of a glitching deepfake video flagged as fake, symbolizing corporate misinformation response

Measuring Rainmaking 2.0: New LinkedIn KPIs for Building a Book of Business

From CLE to Carousel: Repurposing Webinars for 3× More Leads

Thought Leadership Ads for Lawyers: Ethics-Compliant Promotion

What Makes LinkedIn Posts Stand Out in the Land of Legal Leaders?

What is GEO? An In-Depth Explanation of Generative Engine Optimization

How GEO Improves Content Visibility in AI-Powered Search

What is GEO? A Simple Explanation of Generative Engine Optimization

From Case Law to Case Feed: Turning Litigation Wins into LinkedIn Authority

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

Deepfake & Misinformation Rapid Response Framework for Enterprise Communications Teams

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