Associate for Paid Media Strategy & Insights
About Manhattan Strategies, an Award-Winning & New-Age Consulting Firm
By 2035, the majority of CEOs and senior decision makers will be digital natives: Millennials whose expectations will reflect a digital and visual life experience.
At Manhattan Strategies, our mission is rooted in a simple hypothesis: if you communicate visually, you maximize your power to compel action. To do it, we combine an attentive communications agency and a boldly ambitious design studio. Our work spans challenges of every size and stage, from pre-seed startups to Fortune 100 companies and from political campaigns to product launches.
Manhattan Strategies has been recognized by ADWEEK among the fastest-growing agencies and by Inc Magazine as one of the fastest-growing companies in America and the best B2B public relations provider in the United States. The firm has also won dozens of awards for its design, web development, branding and video production.
About the Associate for Paid Media Strategy & Insights
Manhattan Strategies is seeking an Associate for Paid Media Strategy & Insights to serve as paid media manager and spearhead strategy, execution and optimization of paid media campaigns across social, programmatic and emerging digital channels. This is a full-time, on site role based in New York City.
The ideal candidate is both strategic and hands-on, who can translate client objectives into smart media plans, execute campaigns directly within platforms and collaborate closely with creative, analytics and communications teams to drive measurable results.
The Associate will be responsible for owning paid media strategy and execution across platforms including Meta, LinkedIn, X, StackAdapt and related programmatic channels. This role sits at the intersection of media planning, platform execution, creative collaboration and performance optimization.
Role Focus
- Paid Media Strategy (35%): Supports channel and campaign strategy across paid social and programmatic platforms, developing audience, budget and platform recommendations that align with client objectives and overall communications strategy. Experience with account based marketing is a plus.
- Tactical Media Placement & Optimization (15%): Build, launch, manage and optimize paid media campaigns directly within platforms such as Meta, LinkedIn, X and StackAdapt.
- Performance Analysis & Collaboration (50%): Analyze campaign results, to provide reporting and insights and work closely with the firm's teams to inform creative iteration and improve outcomes.
Responsibilities
- Operate effectively in a fast-paced agency environment, making sound, independent decisions while balancing multiple active campaigns and priorities.
- Develop and execute paid media strategies that support client growth, engagement and conversion goals
- Manage campaigns end-to-end within paid social and programmatic platforms
- Monitor performance daily and make data-driven optimizations across creative, targeting and spend
- Partner with design and communications teams to ensure creative assets are optimized for each platform and tactic
- Support client reporting and presentations with clear insights and recommendations
- Stay current on platform updates, new ad formats, targeting changes and measurement best practices
Qualifications
- 2-4 years of paid media or digital marketing experience (agency or consultancy experience strongly preferred)
- Hands-on experience managing paid media campaigns across social and programmatic channels
- Strong working knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager, X Ads and DSPs like StackAdapt (or similar)
- Comfort working with performance data and making optimization decisions based on results
- Ability to manage multiple campaigns and deadlines in a fast-paced, collaborative environment
- Experience working cross-functionally
Benefits & Compensation
- Total compensation range is $64,000 to $75,000 per year
- Benefits include bonus eligibility and 401(k) with company match
- Paid family leave
- Healthcare and dental insurance
