Insights on Executive LinkedIn, Strategic Communications & Visual Storytelling

2 min read

Measuring Rainmaking 2.0: New LinkedIn KPIs for Building a Book of Business

Here’s how to leverage two cutting-edge LinkedIn KPIs (Engage-per-Post (EPP) and Cost-per-Influenced-Matter (CPIM)) to directly link your digital activity with real revenue.

A blue background with a screenshot of a LinkedIn KPI dashboard showing engagement dataA blue background with a screenshot of a LinkedIn KPI dashboard showing engagement data
2 min read

Thought Leadership Ads for Lawyers: Ethics-Compliant Promotion

Law firms navigating the complexities of advertising ethics finally have a powerful and compliant tool at their disposal: LinkedIn’s Thought Leadership Ads. These innovative ads allow law-firm partners to amplify expert-driven content while staying firmly within Rule 7.1 compliance boundaries.

Balances scales of the law on the left, with multiple phone screens on the right showing LinkedIn.Balances scales of the law on the left, with multiple phone screens on the right showing LinkedIn.
4 min read

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

Leaders who double down on LinkedIn in shaky markets build 3.5× stronger business outcomes. See data‑backed tactics for executive visibility and trust.

Executive leader sharing a LinkedIn update during market volatilityExecutive leader sharing a LinkedIn update during market volatility

Measuring Rainmaking 2.0: New LinkedIn KPIs for Building a Book of Business

Thought Leadership Ads for Lawyers: Ethics-Compliant Promotion

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

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