Turn Partners into Powerhouse LinkedIn Thought Leaders
From Am Law partners to rising associates, Manhattan Strategies transforms attorney profiles into high value business development channels. Our compliance-ready workflow blends ghostwriting, design and analytics so every post builds credibility – and a stronger pipeline.
Partners post ad-hoc content that dilutes brand voice and misses business development opportunities- Marketing teams struggle to police ethics, confidentiality and bar-rule compliance
- Competing firms dominate algorithmic reach with visually rich, data-led thought leadership
- Recruiting suffers when lateral candidates see dormant or off-brand attorney profiles
"When other voices retreat, the leaders who communicate consistently and compellingly don't just survive. They thrive."
Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement
+40%
Engagement Rate Lift Achieved Among Senior Partners
- Beginning in 2023, MHTN partnered with a leading New York City law firm to strengthen its digital presence and elevate the profiles of 15 individual partners through a coordinated LinkedIn thought leadership program. The firm sought to unify its brand across key practices, including commercial litigation, employment & labor, IP & technology, trust & estates and real estate, while amplifying the unique expertise of each attorney. MHTN delivered tailored content strategies that adhered to bar-rule compliance (Rules 7.1 and 7.6), positioning each partner as a trusted voice in their field and turning individual LinkedIn pages into dynamic platforms for influence.
By aligning partner posts with the firm’s overarching messaging, MHTN ensured a consistent brand narrative across the firm’s company page and personal accounts, building credibility, increasing engagement and deepening visibility across the legal community. The initiative contributed to a standout year of recognition for the firm, including multiple NY Cannabis Awards, over two dozen attorneys named as New York Metro Super Lawyers and Rising Stars, and one partner awarded GOLD Woman of the Year in Government, Regulatory and Not-for-Profit.
- 92% of professionals, including lawyers, are more likely to trust a company whose senior leadership are using social media
- 85% of business decision makers say that actively engaging on social media improves stakeholder relationships
- 50+ Fortune 100 global leaders trust Manhattan Strategies to drive influence through LinkedIn
Sources: FTI Consulting
Trusted by Legal Professionals. Recognized Globally.
LinkedIn Ghostwriting | Attorney Persona Audit | Bar-Rule Compliance Checklist | Engagement Analytics Dashboard | Paid Content Boosting
Assess
Profile + compliance audit, business development goal alignment, persona keyword map
Activate
Content calendar, design templates, ghostwritten posts routed through ethics & GC review
Amplify
Paid amplification (optional), analytics tuning, quarterly narrative refresh + speaker placement
Frequently Asked Questions
Featured Team
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