BigLaw Marketing & Partner Visibility

Turn Partners into Powerhouse LinkedIn Thought Leaders

From Am Law partners to rising associates, Manhattan Strategies transforms attorney profiles into high value business development channels. Our compliance-ready workflow blends ghostwriting, design and analytics so every post builds credibility ⁠– and a stronger pipeline.

Problems We Solve
  • Partners post ad-hoc content that dilutes brand voice and misses business development opportunities
  • Marketing teams struggle to police ethics, confidentiality and bar-rule compliance
  • Competing firms dominate algorithmic reach with visually rich, data-led thought leadership
  • Recruiting suffers when lateral candidates see dormant or off-brand attorney profiles

"When other voices retreat, the leaders who communicate consistently and compellingly don't just survive. They thrive."

Why Now is Precisely the Time to Amplify Executive LinkedIn Engagement

Case Study
  • Beginning in 2023, MHTN partnered with a leading New York City law firm to strengthen its digital presence and elevate the profiles of 15 individual partners through a coordinated LinkedIn thought leadership program. The firm sought to unify its brand across key practices, including commercial litigation, employment & labor, IP & technology, trust & estates and real estate, while amplifying the unique expertise of each attorney. MHTN delivered tailored content strategies that adhered to bar-rule compliance (Rules 7.1 and 7.6), positioning each partner as a trusted voice in their field and turning individual LinkedIn pages into dynamic platforms for influence.

    By aligning partner posts with the firm’s overarching messaging, MHTN ensured a consistent brand narrative across the firm’s company page and personal accounts, building credibility, increasing engagement and deepening visibility across the legal community. The initiative contributed to a standout year of recognition for the firm, including multiple NY Cannabis Awards, over two dozen attorneys named as New York Metro Super Lawyers and Rising Stars, and one partner awarded GOLD Woman of the Year in Government, Regulatory and Not-for-Profit.
By the Numbers
  • 92% of professionals, including lawyers, are more likely to trust a company whose senior leadership are using social media
  • 85% of business decision makers say that actively engaging on social media improves stakeholder relationships
  • 50+ Fortune 100 global leaders trust Manhattan Strategies to drive influence through LinkedIn

Sources: FTI Consulting
2024 Marcon Gold Winner
Adweek Fastest Growing Agencies 2024

Trusted by Legal Professionals. Recognized Globally.

Tools & Solutions

LinkedIn Ghostwriting | Attorney Persona Audit | Bar-Rule Compliance Checklist | Engagement Analytics Dashboard | Paid Content Boosting

Workflow
1.

Assess

Profile + compliance audit, business development goal alignment, persona keyword map

2.

Activate

Content calendar, design templates, ghostwritten posts routed through ethics & GC review

3.

Amplify

Paid amplification (optional), analytics tuning, quarterly narrative refresh + speaker placement

Frequently Asked Questions

How do you ensure bar-rule compliance?
Every draft passes an ethics checklist (Rule 7.1 & 1.6) and your GC review; we log approvals for audit trails.
Will partners have to write?
Only to approve; we interview each attorney quarterly and ghostwrite the rest. Average partner time: 30 minutes/month.
Which KPIs matter most?
Engagement rate, profile views by in-house counsel, inbound RFPs, and referral traffic to practice pages.
Can multiple offices join one program?
Yes—pricing is per seat; multi-office bundles share design and analytics for cost efficiency.
What about paid LinkedIn ads?
Optional; we can boost high-performing posts to target GC, CFO, or PE audiences without violating solicitation rules.

Driving Results

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