Five‑year blueprint for scalable, ROI‑positive, people‑powered thought leadership
A Fortune 100 technology company headquartered in Palo Alto engaged Manhattan Strategies (MHTN) in 2019 to offset a shrinking earned‑media footprint with direct‑to‑audience influence. Over five years, MHTN transformed eighteen C‑suite and regional leaders into LinkedIn power users who now outperform the brand page on reach, engagement and clicks—while advancing sales, recruiting and reputation goals.
Build trust among channel partners, customers, employees, analysts and media.
Complement internal communications, analyst relations and earned media strategies
Demonstrate global presence across emerging and mature markets
Maximize authenticity with high level of executive investment
Deploy B2B digital comms strategy that includes short-form moments, community engagement, longform articles and audience growth program.