Leveraging LinkedIn to Drive Thought Leadership Focused on AI Hardware & Software

A Fortune 100 technology company headquartered in Palo Alto engaged Manhattan Strategies (MHTN) in 2019 to offset a shrinking earned‑media footprint with direct‑to‑audience influence. Over five years, MHTN transformed eighteen C‑suite and regional leaders into LinkedIn power users who now outperform the brand page on reach, engagement and clicks—while advancing sales, recruiting and reputation goals.

Goal

Build trust among channel partners, customers, employees, analysts and media.

• Complement internal communications, analyst relations and earned media strategies

• Demonstrate global presence across emerging and mature markets

• Maximize authenticity with high level of executive investment

Solution

Deploy B2B digital comms strategy that includes short-form moments, community engagement, longform articles and audience growth program.