What Makes LinkedIn Posts Stand Out in the Land of Legal Leaders?
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According to a survey highlighted by the National Law Review, 57% of in-house counsels find LinkedIn to be a valuable content source for business-related information.
Building a Visual-First Posting Strategy for Executives
To effectively leverage LinkedIn, legal professionals should adopt a deliberate strategy that increases visibility via short, concise insights or quantifiable data points that perform exceptionally well. Effective content might include succinct summaries, key takeaways or compelling legal statistics.
Some recent examples include:
Developing Mobile-First Carousels
Visual engagement through mobile-first carousels has proven highly effective. According to a report by Social Discovery Insights, carousel posts – typically PDF slideshows uploaded as documents – garner the most interaction on LinkedIn, surpassing other content formats in engagement metrics. Designing visually appealing, easy-to-navigate carousels enhances readability and engagement on mobile devices, maximizing impact.
Explore innovative mobile-first carousel designs.
14-Day Scheduler Quick-Start
Consistency in posting visually appealing and authentically crafted content has demonstrated tangible results. Aligning your strategy in this manner will effectively boost visibility and response rates, crucial in securing valuable RFP opportunities.
Kickstart your posting schedule with a clear, concise calendar. Plan diverse and engaging content including articles, insights, carousel visuals, and industry statistics targeted explicitly for engagement. Scheduling tools like HubSpot or Buffer can automate and streamline the posting process, ensuring your content consistently reaches your audience at optimal times.
What’s Next?
Contact us at Manhattan Strategies to learn more and get started on your path to sustained LinkedIn authority and digital engagement.
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