You invest considerable time and resources into creating Continuing Legal Education (CLE) webinars. But once they’re over, too often these valuable resources sit idle, collecting digital dust.  

Here's a proven method for breathing new life into your webinar content: transforming key slides into engaging LinkedIn carousels to triple your legal service lead flow without creating new content.

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Why Webinar ROI Drops After 48 Hours

Research from GoToWebinar shows that webinar engagement and ROI sharply decline after just 48 hours post-event. Why? Because attendees move on, recordings become an afterthought, and promotional momentum fades quickly. The truth is, without strategic repurposing, you’re leaving significant value and leads untapped.

Rather than allowing your webinars to become sunk costs, repurposing slides into bite-sized LinkedIn carousel posts extends their value indefinitely. LinkedIn reports that carousel posts typically drive 3× higher engagement than standard posts, according to a recent analysis by Social Discovery Insights, making them ideal for professional audiences like lawyers.

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Slide-to-Carousel Workflow in Four Steps

Step 1: Select Evergreen Legal Insights

Identify webinar content with lasting relevance commonly known as evergreen content. This includes topics like regulatory updates, case study analyses, compliance best practices or strategic planning advice. Evergreen content continues to attract interest long after the initial webinar date, keeping your firm’s insights relevant and valuable.

Enhance your selection by using frameworks like Manhattan Strategies' Digital Communications Maturity Roadmap, ensuring your repurposed content aligns strategically with audience interests and firm objectives.

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Step 2: Apply Brand Tokens & Alt-Text

Consistent visual branding and accessibility considerations are essential. Customize your carousel posts using branded templates that incorporate firm-specific colors, logos and fonts. Accessibility features such as descriptive alt-text are equally important, making your content inclusive and boosting SEO rankings.

Consult Manhattan Strategies' Design & Branding Services for guidance on creating visually appealing, branded carousel slides optimized for engagement and SEO.

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Step 3: Optimize for Engagement and SEO

Design your carousels with clarity and brevity in mind. Short and impactful insights paired with professional visuals generate higher engagement.

Employ keyword optimization tactics, using strategic legal industry phrases in headlines and descriptions to maximize discoverability.

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Step 4: Publish Consistently and Analyze

Maintain a regular posting schedule to establish audience expectation and increase brand visibility. Analyze carousel performance regularly, adjusting content and frequency based on data-driven insights.

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Performance Metrics: Reach, Engagement & Time-Saved

When done effectively, repurposing webinar slides into LinkedIn carousels can significantly increase your reach, reduce your Cost-Per-Lead (CPL), and dramatically save content production time.  

LinkedIn carousel posts achieve an average engagement rate of 25%, markedly higher than the 7% seen with plain text posts, capturing audience attention and fostering interaction, according to recent research from (Wake Media, 2025)

Also, by optimizing and tracking these key metrics, firms can clearly measure success and adjust their ongoing marketing strategies via performance-tracking frameworks, such as those used by Manhattan Strategies, that systematically review and refine your approach.

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14-Day Content Recycling Sprint

Quickly prove the efficacy of this strategy, initiate a 14-day content recycling sprint:

• Identify two high-performing past webinars.

• Extract 3-5 evergreen insights from each.

• Transform these into LinkedIn carousel posts.

• Post consistently over 2 weeks, tracking engagement, leads, and audience growth.

This agile approach provides immediate feedback and reinforces the benefits of repurposed webinar content.

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Need a Slide Make-Over?

If your webinar slides lack the polished look required for impactful carousels, Manhattan Strategies offers professional slide make-over services. Enhance engagement, boost brand authority, and effortlessly maximize your content ROI.

Stop letting your CLE webinars fade away. Start repurposing today and transform your existing resources into a powerful lead-generation engine.

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